Works that ensure the increase of subscription, like, comment and view counts of YouTube channels on the YouTube platform are called YouTube SEO. It is a whole of works that allow brands to communicate with their target audiences via YouTube. Though similar to search engine optimization, YouTube SEO is performed in a more comprehensible manner. However, what matters in YouTube SEO is completely about creating videos that users might be interested in. A YouTube channel succeeds when an interesting video comes together with other factors.
YouTube SEO works begin with keyword research. A keyword research will help you come up with the topic of the YouTube vide that you will make. Making the words that are searched on YouTube into a video will not be of any use for the YouTube channels.
Before finding your targeted keyword, you should research its search volume and whether it is suitable for your channel’s category. You can use the YouTube search field to find the right keyword.
You must definitely control your rivals while doing a keyword research. If it is your first time making a video, you can use the video topics of your rivals. Because your rivals got into the YouTube platform before you, they will usually have already done a keyword research. Therefore, you can use the keywords in your rivals.
The Google Trends tool offers all topics that are popular in our world and in the world. Making the topics that are trending about your YouTube channel will get users to watch you and subscribe.
Knowing that the keywords that are found have search volume is crucial. Thanks to the Google AdWords keyword planning tool, you can get the search volumes of the words that are searched on Google.
Want to see the words with the highest search volume that we've had first page success with so far?
Flower | 165.000 | |
Coffee | 74.000 | |
Chocolate | 74.000 | |
Teeth Whitening | 60.500 | |
Gift | 60.500 | |
Gift Box | 60.500 | |
Macaron | 60.500 | |
Hosting | 27.100 | |
Liposuction | 18.100 | |
Botox | 9.990 |
If a video is made with the keywords that are searched from the YouTube search field, the name of the video should be the relevant keyword. When users search the keyword via YouTube, they can directly find your channel and video.
Do not create clickbait titles to get clicks, your video title should be about the video that you made. The titles that are created for clicks will not do you much good even though they might make a contribution to the video at first.
The length of the title should be no more than 100 characters. Each title that exceeds 100 characters might not only be an eyesore for the users but also part of it will not be seen in the search page.
It is really important for you to include your keyword when you create titles. In addition, creating an interesting title will have a positive effect on the video views.
The YouTube tag system is the exact same as the system used for internet sites. As is known, users search with keywords on YouTube. Thus, adding the keywords that the users might search in the tag section allows your videos to get more views.
You can use the tags that your rivals use when you add tags. For that, you can use the VidlQ Chrome extension or find it manually.
You can use the search section to find how your videos are searched on YouTube.
You can add the variations of the keywords of your video in your tags.
Tag choice is crucial for the views of YouTube channels but is must be done right. Using irrelevant words and the same words more than once in the tag section will get your channel into spam. Therefore, the right thing to do will be to use keywords that are relevant with the video.
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Your channel can only be watched by Turkish speakers and you may not be adding subtitles in your videos for that reason. But remember to include subtitles in our own language as hearing impaired users in our country can understand the videos only by reading. Because the use of subtitles depend on the user turning it on and off, it will not have much of an effect on your videos.
Moreover, YouTube automatically translates the videos that are watched in different languages. But because the translation is done by robots, word groups with extremely poor quality are put forth. You need to add subtitles even if your videos only appeal to Turkey. This way, you can make your followers feel that you care about the users.
Have your keyword in the file name part before uploading videos on your YouTube channel. Thus, you will be able to provide information about your content to YouTube bots.