Domain choice is one of the most important factors when starting on a new project. Even the smallest detail should be considered in order to create brand identity. Because your name helps you both be in contact with your target audience and increase your brand recognition.

Therefore in our book, we answer the questions of our readers as to how to pick a domain, what to consider, which domain extensions and companies to choose. We also answer questions such as, Does domain choice affect SEO?

Hosting choice, along with the domain, is really important for people who will start on a new project. Although hosting runs on the background, it is important for the continuity of your internet site.

In our book, topics about what we should consider when picking a hosting company and which hosting packages to pick await you. We also show the domain name and hosting setup in that section of our book.

In this section of our book, we have the choice and installation of the theme that we can use for our project. WordPress is a system that can be used by anyone with or without coding-related knowledge. The main reason why we are focusing on WordPress in this section is because it appeals to all groups.

As is known, the WordPress theme choice is really important for the sites. Internet sites getting in traffic and ranking higher depend on a proper theme choice basically.

The book helps you pick and install the theme in this section, while offering you solutions about the add-ons & plugins that you can use within the site. In addition, you will see how your theme is installed within the hosting, how it is posted and how the simplest settings are done at the stage of site installation.

Determining the keywords is a SEO must that helps your site to get in contact with your target audience. A site needs keywords in order to get in traffic and rank high. And that is possible with the right choice of keywords. In this section of our book, we teach you about the SEO tools and how they are used in order to pick the right keywords. Thanks to this section, you can increase the traffic of your site that you have just built or that you already have.

And in the second part of our section, we talk about how the content to be written after the procedure of determining the keywords should be SEO-friendly. SEO-friendly contents are made for users rather than search engines. You can rank high in the relevant keywords with these contents. In our book, we give you basic and advanced strategies about how to write SEO-friendly content.

On-page SEO is known as the entirety of all works that we perform within the site. It is one of the most important works for the sites to get efficiency from search results. Sites that are not SEO-friendly cannot get high rankings because they do not fulfill the on-page SEO criteria, despite having a good appearance and content.

If you want your website to perform better in the search results with a lower budget, you must absolutely care about your on-page SEO optimization. In the On-Page SEO settings section of our book, we show you the mistakes and shortcomings on your site, and show you hands-on the necessary adjustments.

Webmaster tools are some of the tools that show the data that are collected by the search engines to the site owners. Among these data that are collected by search engine bots you can obtain extremely important data such as; in which keywords your website stand out, your site traffic, your backlinks, your mistakes and your shortcomings. In short, you can find all types of information, from what your site looks like in the search results to how it performs, in the Webmaster tools.

Although the Yandex Webmaster tools are not preferred in our country compared to the Google search engine, they are extremely effective in doing SEO in the international projects, especially in the Russia area. In this section of our book, we show you the basic and critical points of the Search Console and Yandex Webmaster tools. In our book, we explain why these tools are used, rather than how they are used.

In some cases, your rivals rank much higher than you in your targeted keywords. Competitor analysis shows what your site is doing less than the rival sites, or what it is doing wrong. With the right competitor analysis, you can analyze your rivals and get ahead of them in the rankings.

In this competitor analysis section of our book, we mention many competitor analysis topics like; What are my rivals doing? How can I control my rivals? and From which keywords do they get traffic? With our applied competitor analysis, you can get the rankings and traffic you deserve.

Off-page SEO refers to the backlink works that are obtained from other sites so that the internet sites rank high. Today, it is introduced incorrectly by many people and is known as works done wrong.

Off-page SEO leads your site to spam punishment when it is done incorrectly, but you can witness how your rankings rise up when done right.

In this section of our book, we mentioned many topics like; What to consider in backlink works? What types of backlinks should I get? How to get Wiki backlink? and Should I get comment backlink?