Local SEO is the process that is implemented so that users can find your brand ranking high with local searches. Local SEO targets rising up to high ranks in local searches and thus users accessing your site or your map information. Local SEO means the works done so that the users who conduct city-based searches can purchase your products or services. Your brand going to the top rows in local searches will not only create a brand recognition in the city, but it will also increase your organic traffic to a certain extent. Local SEO is also done on platforms like Google, Bing, Yandex, Apple Maps which are also used nowadays. Making sure that your brand come up in local searches is possible with the right Local SEO strategy work. You can achieve your targeted success more easily than you think if you work with Simur Digital.
Local SEO is through correctly optimizing the Google My Business account. Google My Business is a tool that contains the information of your brand such as your address, phone number, site and work hours which the users encounter in a local search. Ranking high in the light of your brand or the keywords that you have determined is related to local SEO works. If you want your brand to rank high in the Google search results, I can recommend you to read our guide until the end.
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If you do not have a Google My Business account, you must open one right away. You should first check whether there is a My Business account that was opened for your brand, and open one accordingly. If there is an account that was opened without your knowledge, you can take over the account by making contact. In order to create your Business account, you should click the link and complete the necessary steps. · You should pick the right category for your business. · Upload pictures of quality as high as possible about your company. · Add your phone number, address, working hours and internet site to your account. · Add a field where your customers can make comments.
With the code you will place in your internet site, you notify the site name, address and phone number of your brand to Google. With the code that you will form in compliance with the Schema.org standards, you can make the NAP formation of your site. The code that you will add to your site is as follows;
The arrangement of local examinations is crucial for local rankings. The comments made and the stars given for your business account grab the attention of your target audience. Users tend to look at the business accounts with many comments and stars. Therefore, business owners should be asking for comments and stars from their customers going to their companies. In order for your business account to have more processes than the other business account, you should make it so that your customers give stars and leave comments. The more stars and comments, the more attention your business account will get. · The comments left on your business account are really important for your other customers. · You should correct your mistakes by giving constructive replies to negative comments. Your honest replies will grab the attention of other customers. · You can help customers give comments or stars by having your information such as your working hours on your business account. · You should keep away from the stars and comments that have been made artificially on your business account. · The map information of your company should absolutely be included on your business account.
There are some works you need to do so that your site ranks high in local searches. By doing these works right, you can increase your site’s ranking in local searches.
Most of the local searches come from mobile devices. Therefore, it is vital that your site be mobile-compatible. Users coming in to your site from mobile devices should be able to easily navigate on your site. Mobile compatibility is not just a factor that is necessary for local SEO works. With the significant increase of mobile device usage nowadays, mobile compatibility has become mandatory for internet sites. Mobile compatibility is also needed to rank high in terms of local SEO.
You should perform a keyword analysis and know your target audience for your Istanbul Local SEO works. You need to determine the keywords that you can use in your contents for local searches. You can use tools like Ahrefs, Adwords Keyword Planner, Manual and Keyword Tool to find keywords. Thanks to the tools, you can find the keywords and their derivatives depending on the service provided by your company. It is possible for you to find your keywords based on the sector and category of your company.
Meta title and description are short texts that should be on every page and that are the summary of your page. Meta title and description are essential properties that you must definitely have on your local pages. Your description should also have a structure that can grab the users’ attention while your keyword that you focus on for local searches is used interestingly in your title. Your meta descriptions and titles are the first pieces of information that the users will see about your site in the search result page. You would not want your potential customers to have a bad first impression about your company. So, you should make sure to make your titles and descriptions as interesting as possible.
Although the URL structure is considered to be as a simple procedure, the URL structures that cannot be read by the users and the search engines will always have a negative impact on your site. The URLs that can give information about your page will provide user experience for your site. The URL structure is the most known criterion among the SEO criteria. Take note of your URL structure being short and having your keywords.
. The contents that you create for local searches should have satisfactory qualities. As is known, quality content is liked both by search engines and by users. Therefore, making contents of poor quality and adding them to your site will not be the right choice. After the Panda algorithm update, quality content has become a significant ranking factor. You should write every content that you will make for local searches by taking these factors into consideration. The contents that you make for local searches should be able to represent your brand. The users should be able to find the information that they are looking for when they read your contents. Remember, they will go for your rivals when they are unable to find the information they want and that you may suffer a ranking loss as a result.
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