E-Commerce SEO

Keyword Research

Keyword research is an obligatory work for the internet sites that wish to do SEO. Keyword research is vital in e-commerce sites. You could imagine that keywords are typed by people and searched by search engines. You can learn these data thanks to the SEO tools. Keyword research is done rather based on purchasing in e-commerce sites. The keywords that are searched on search engines for purchasing have potential customers for the e-commerce sites. The category pages are much more important than the product pages for the e-commerce sites. This is because there are usually thousands of products and then some on the e-commerce sites. Therefore, the e-commerce sites generally prefer using the keywords that they research on the category pages. For example, imagine you are selling cellphones for brands such as LG, iPhone, Xiaomi, Huawei, etc., and assuming that there are products of these brands within themselves as well, you will have thousands of pages alone for your cellphone category. Doing SEO for thousands of pages will wear out the e-commerce sites in terms of duration. So, e-commerce sites deem their categories to be much more important.

On-Page Optimization

On-page optimization is an optimization process that is applied for all sites. As is known, the SEO needs to be done extremely well in order to succeed in terms of the SEO. Firstly, category pages are much more important than the product pages on the e-commerce. Therefore, the SEO strategies need to be done specific to category pages.

One should make sure to use the H tags of the products and category pages on the site correctly, to have quality content, to not have copied titles and descriptions and lastly to use high quality pictures.

Meta title and description is one of the factors that allow the purchasing of the relevant product or category in the search result pages. Users firstly read the title and the description on the search result page before entering a site. When your description and your title are created in an attention grabbing kind of way, your organic traffic will rise to a certain extent.

Using quality images is crucial for e-commerce sites. Potential customers will want detailed pictures of the product that they wish to buy when they are on your site. Publishing poor quality pictures of your products will give you problems in terms of user experience.

The H tags should be used hierarchically on your pages. The search engine bots and users understand what your content is about from the titles when they come on your site. By using your titles correctly, you could tell the search engines and users that you are a good site.

You should use SEO-friendly pictures on your site. For example, by giving names like product-name-model.jpg, you can upload SEO-friendly pictures on your site. When there are multiple pictures on the products, you can use expressions at the end like picture 1 or 2. In addition, you can use SEO-friendly images by including the product names in the footers of the pictures that you upload on your site.

The URL structure of your products and categories should be as short and comprehensible as possible. There should not be any irrelevant numbers and letters in your URL structure. All of the links on your site should include the keyword in your H1 tag. For example, the most proper URL structure example is sitename.com/category/sample-product-model/.

Your product and category descriptions, that is, your product contents should be SEO-friendly. Product descriptions are extremely important for your customers. Users check out your product description and product properties before buying a product. Therefore, your product descriptions should describe the product clearly.

Schema Standards

Use of Schema Standards are perceived to be well-meant by Google. By placing the schema codes in your site, you could provide better information about your page for the users coming in from search engines. By adding the products and assessment schemes, which are developed for the e-commerce sites, to your site and using them for each product on average, you can provide better information for the users. The Schema Standards are located at the bottom of your site in the search result pages. The schema standards which are found on the search result pages draw the users’ attention. The schema standards are informing both the search engine bots and the users. It is also a factor that could significantly affect your organic traffic.