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Google displays advertisements in a specific format in the search results on google.com. The advertisement includes a text showing the website name, a URL that will redirect the user to the website, and a descriptive text giving brief information about the website. It is possible to decide where you want the advertisement to appear in Google, either on the top page or on the 2nd - 3rd pages of Google's SERP. The more you pay, the more Google shows the ad on the first page in the SERP.
Google Ads is an advertising system based on CPC (cost per click) and CPM (cost per thousand impressions), reflecting sponsored links in Google search results and text ad banners on Google display network pages.
A Google ADS campaign is a form of search engine marketing that allows you to display short ad text in search results based on keywords selected by the advertiser and link the ad to the specified site. The advertiser pays when the user clicks on Google Ads and goes to the advertiser's site. As a result, online advertising covers people who are interested in a product or service and look for it on the Internet at a specific time.
The ad consists of up to two headlines up to 30 characters long, a text description (up to 80 characters), and a display URL (up to 15 characters). These can be accompanied by ad extensions such as site links pointing to key sections of the site, location extensions showing the advertiser's physical address, and call extensions showing a phone number and allowing a phone call after clicking the "call" button.
In the Google ADS system, advertisers have the opportunity to publish ads in many different formats and channels to reach their target audience in the most accurate and effective way. Options that can be preferred include search ads, display ads, video ads, and app ads.
Charging for Google ADS advertisements is only applicable if users who see the advertisement click on it. In order to get the highest benefit from the Google ADS system, it should be anticipated which keywords users will use when searching for the brand's products and services on Google. It is possible to reduce costs and reach new users by choosing keywords with high search volume and low competition related to products and services.
Google ADS Consulting is a service aimed at making advertising investments that will provide the best results in case of sector-based and fit-for-purpose use. In this context, Google ADS service is provided and the necessary steps are followed and monitored to ensure the process runs flawlessly.
Accurate Targeting The most important element for Google ADS campaigns to be successful is accurate targeting. Even if the advertisement is designed flawlessly, it must be shown to the right people at the right time in order to achieve the desired goal.
Budget-Oriented Targeting There is no need to pay a specific start fee when placing Google ADS advertisements. How much budget you want to spend is decided specifically for the brand and business, and payment is made when users click.
Conversion-Oriented Targeting The sharpest targeting for Google ADS advertisements can be performed through keyword and content targeting. In this method, since Google uses the chosen keywords, the ad is only shown on pages where the keywords appear.
Sales-Oriented Targeting The most effective way to increase website traffic and sales is to reach more people. For this, longer keywords need to be used.
Sectors Requiring License or Documentation Google allows certain types of gambling-related ads. Gambling-related advertisements can be published if they comply with policies set by Google and the advertiser has the appropriate Google ADS certification.
Sectors Requiring Partial Verification Google restricts some advertisements where user exploitation may occur, although they comply with other policies.
Want to see the words with the highest search volume that we've had first page success with so far?
| Flower | 165.000 | |
| Coffee | 74.000 | |
| Chocolate | 74.000 | |
| Teeth Whitening | 60.500 | |
| Gift | 60.500 | |
| Gift Box | 60.500 | |
| Macaron | 60.500 | |
| Hosting | 27.100 | |
| Liposuction | 18.100 | |
| Botox | 9.990 |
Within the scope of ADS consulting services, the necessary processes are carried out to establish correct brand-specific strategies regarding Google ADS advertisements, implement them, manage ads correctly, and ensure the highest possible efficiency from advertisements.
The first and most important step for the success of Google ADS advertisements is correct setup. In this context, correct keywords are determined, and the competition levels and search volumes of keywords are evaluated.
Cost per click is calculated by dividing the cost of a paid ad campaign by the number of clicks.
To get the best results from a Google ADS campaign, CPC should be kept low. Target audience directly affects the CPC cost.
Determining the correct target audience is the foundation of ensuring Google ADS advertisements reach the correct users.
As a result of the SEO studies we have carried out in 7 languages, we have seen a significant increase in the number of patients from abroad.
We have achieved first page success in the most important words of the sector such as Gift, Flower and hundreds of other variants.
Transparent Reporting and Communication: As Simur Digital, we ensure that you can track where the spent budget goes and what return it brings with real-time, transparent reports. We do not allow surprise costs or complex tables.
Budget and Cost Optimization: We prevent your budget from going to incorrect clicks. By lowering Click Per Click (CPC) costs with our quality score-oriented optimizations, we ensure you get more efficiency with the same budget.
Sales and Conversion-Oriented Strategy: We do not content ourselves with just bringing visitors to your site; we focus on increasing conversions that create real value for your business, such as adding to cart, filling out forms, or phone calls.
In-depth Sector Analysis: We analyze search habits, competitor strategies, and market dynamics specific to your sector. We determine the keywords that will ensure you meet your target audience at the most accurate moment.
Leave your competitors behind in your sector with Google ADS solutions we will prepare specifically for you, and take your business to another level.
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