SEO
Reputation management

Reputation management

What is Reputation Management?

Reputation management refers to the virtual actions of informing that are done to increase the reputation of brands or people in the digital world. In order for brands to be able to sell products or services on a digital platform, they should earn the users’ trusts. The comments, news and contents made about the brands are instantly examined with reputation management works and they are prevented from spreading to wider audiences. Various negative news about your brand will put your brand into a bad position in the eyes of your users. Every time you do not get online reputation management, you will not be able to control every bad thing and thus the rates of the services you provide or the products you sell will drop. It has become extremely important for the brands to maintain their digital reputation and correctly managing the perception created in the digital environment. In our country, whichever the sector, the rival brands gravitate toward anti-campaigns and expect your brand to fall into pieces. Even the complaints and negative contents about your brand near the top of the search engines can change the users’ points of view. So as the agency, we manage all procedures that are done for the determination of such pages and to improve them for your brand. We determine the posts that discredit your brand on social media, on news sites and on the Google result pages, and we take the necessary actions. Our purpose in our reputation management works is to minimize all negative contents about your brand.

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Why is Reputation Management Important?

Reputation management contains the works that are created on behalf of brands or people, and that are done to eliminate and minimize the negative image. One might think about social posts and contents when they hear reputation management, but reputation management generally ensures the reputation of brands and people to be reflected in the most proper way possible in the virtual world. The negative posts that are shared on social media or internet sites nowadays have a significant impact on the brands. The brands can lose the products that they sell or the services that they provide as a result of such negative posts. This also applies to people. For instance, negative criticism about a professional actor can result in the actor to not be in a movie. That is why reputation management has become really important in our days. Arranging all negative comments, posts and contents about your brands in a better manner is possible through reputation management. You can work with Simur Digital for reputation management so that your brand can continue to exist smoothly in the digital environment.

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Why is Reputation Management Necessary?

Reputation management is an important weapon against acts that target your brand or directly you on social media and search engines. Every negative content in the search engines will affect your brand’s sales or organic traffic. This will also undermine the works of the company in question when it is done to the company owners or widely known people.

Therefore, the reputation management from us will determine all negative posts, contents and comments about your brand. This way, it will arrange all of the negative elements about your brand. The main goal of reputation management is known to eliminate the negative contents made about your brand, though responding constructively to negative comments is actually known as reputation management as well.

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Search Terms Average Monthly Searches

Flower		165.000
Coffee		74.000
Chocolate		74.000
Teeth Whitening		60.500
Gift		60.500
Gift Box		60.500
Macaron		60.500
Hosting		27.100
Liposuction		18.100
Botox		9.990

Monthly Search Volume

In the Left 10 Words 610.100
Keywords We Put On The First Page 3.789.000

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How Do We View Reputation Management?

Our reputation management actions firstly include analyzing and grouping the negative contents about your brand. We add all of the negative posts to a list, and determine the actions we could prioritize. Our goal with our reputation management actions is to determine all negative posts about your brand and minimize them. We arrange or eliminate all negative posts that might affect the sales of your brand, the services that it provides or its organic traffic. We apply procedures specific for each brand in our reputation management works. Let’s all take a general look at what we do step-by-step;

Damage Assessment
General Analysis
Examination of Web Visibility
Improvement Works
Brand Monitoring

Damage Assessment
We control how much damage has been given to your brand in the virtual environment with our damage assessment step. We control your brand’s performance before any negative posts and make comparisons. This way, we determine what your brand has lost and how it lost it. Our damage assessment step helps us with determining through which means your brand has gotten more damage. We determine the means through which your brand has gotten damages the most at this stage and take our relevant steps from there.

General Analysis
At this stage, we analyze all posts about your brand. This analysis of ours is done at the stage of damage assessment to analyze the means with the most negative posts. We analyze the means with the posts, and analyze how the negative comments were made. As is known, there are anti-campaigns in our country done to make brands look bad in the eyes of customers. Therefore, throughout our analysis process, we check whether there have been any actions against your brand for a fee. We determine where and by whom such negative actions have been taken against your brand and inform you of them.

Examination of Web Visibility
After the negative comments made about your site, we examine your web visibility. We compare your search engine visibility with all of your periods and determine the necessary strategy at this stage. We compare your organic traffic and your rankings in the search results as a result of what has been done on the internet about your brand. Thus, we take the steps to turn your organic traffic back to its old state. We take care of all of our actions with these steps so that your brand can catch up with its old performance.

Improvement Works
Our improvement works constitute one of our steps where we move on after performing our necessary analyses. Before beginning our improvement works, we firstly group all social media posts, comments and contents about your brand. Our goal here is basically to find and prioritize the most negative post about your brand. Our grouping works is to prioritize posts that significantly affects your brand and divide them into groups like social media, news sites and videos. After completing our grouping works, we conduct the necessary adjustments to have the negative posts that we have prioritized removed or edited. After our prioritization list, we subject all negative things to the same processes in general and arrange all that has been done about your brand.

Brand Monitoring
Brand monitoring is the last part of analysis that we do for your brand. In this part, we monitor your brand in search engines and on social media after our works. We measure the users’ opinions about your brand with certain tools. It is thanks to these tools that we understand whether our works have worked out. We measure the searches that users performed about your site via their navigation and control our reputation management works. Our reputation management works, as we said at the beginning, is to control all posts about your brand and make the necessary arrangements. After making sure that your works are moving properly with our brand monitoring step, we send our reputation management reports to you.

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Reputation management

What is Reputation Management?

Why is Reputation Management Important?

Get an SEO quote!

Why is Reputation Management Necessary?

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How Do We View Reputation Management?

Damage Assessment

General Analysis

Examination of Web Visibility

Improvement Works

Brand Monitoring

What are you still waiting for? Contact us!

Get an SEO quote!