WordPress is a site management interface that is used by many sites worldwide. It is an application that allows internet sites to be built without needing any coding and that stands out with its drag and drop property. WordPress is the most frequently used site management system with a worldwide usage of 30%. 1 out of 3 sites control their sites with WordPress. The reason why the WordPress interface is used this much is actually due to its ease of use. WordPress is a system where the sites have more success in terms of SEO compared to the other management systems.
WordPress SEO refers to the works that are performed specific to the WordPress content management system. However, SEO works are not performed according to the content management system, but according to the search engine and the target audience. WordPress alone is not enough for the SEO works.
The success of SEO works have to do entirely with experts or agencies, not with WordPress. SEO has become possible to do by anyone with the WordPress content management system. It can be done by anybody thanks to the add-ons, and the properties in the system like drag and drop.
Using WordPress does not change the generally used SEO criteria, it just makes things easier. That is, using WordPress will not have a positive effect on your site, it will make the things you do easier.
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In order for the newly opened sites not to get scanned by search engine bots, firstly the search engine visibility is turned off. The reason for that is to prevent Google bots to scan the things done on the site. If you have not turned on your search engine visibility after you are done arranging your site, it means that you are affecting your site performance.
To find out whether the setting is on or off, you should go on the Settings>Reading section and then unclick the search engine visibility option at the bottom of the page. The search engine bots will automatically scan your site after these actions.
Meta titles and descriptions can be added to each page with the SEO add-ons. However, many people misunderstand the meta description and title, which has a negative impact on the site’s performance. Your title that you set as H1 is usually seen in the SEO add-ons as your meta title. Meta title and description is the first part where users will get information about your site in the search results.
The title that you create should include your keyword and also be interesting. For example, you can grab the attention of the users using titles like “The Best WordPress SEO Guide”. In addition, in your meta descriptions, you should use texts that will draw the users to the site. Avoid creating meta descriptions by using a part of your content or using copied texts.
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You should definitely use multimedia elements in your contents in order to draw the users’ attention. Because Turkish users care more about the visual than the writing, you should make sure to use visual elements in your contents relevantly with your contents.
You can find all the multimedia elements that you have uploaded on your site in the WordPress media section. These include pdfs, videos and image types. Your images should be optimized before uploading any on your contents. For example, we rename the image that we will upload in our content “optimize-visuals.jpg”, compress it and upload it on our site. After adding your images on your contents, you add footers to the images and optimize them in terms of SEO.
Schema standards allow Google bots to understand the sites better. You can increase your organic traffic using the schema standards that might draw the attention of the users in search results. SEO add-ons allow you to use the Schema standards free of charge. The Yoast SEO and All In SEO add-ons can automatically set the Schema standards for your contents.