SEO (Search Engine Optimization) refers to the works to improve the internet sites’ performance in Google and the other search engines. SEO also stands for Search Engine Optimization. The process that is conducted so that the internet sites can get better rankings in search results and thus can perform better is generally called SEO. SEO is an endless process which constantly needs to be improved. People who manage this process and make the necessary arrangements are called SEO experts. Users entering sites that are at the top of the search result page has made SEO to become important. Getting to the top ranks in keywords is possible by correctly performed SEO works. In this sense, SEO works are responsible for fulfilling all criteria required by the search engines. SEO aims visitors to access internet sites faster and navigate more easily. In addition, SEO aims to give the visitors the information that they want in an extensive and comprehensible expression.
SEO works are generally done to increase the internet sites’ rankings in search engines. Sites that rank high get more traffic compared to their other rivals. This traffic leads to sites selling more services or products. SEO is the work that is necessary to rank at the top on Google and in the other search engines. SEO should be preferred so that the brands are included in the organic results in the long run. Being cheaper than what is spent for the other means of advertisement proves the importance of the SEO works. Although the SEO works do not bring you instant success, it will hit big in the long run both in terms of permanence and recycling. Especially the e-commerce companies, news sites and the other sites can up their products and services with the right SEO strategy work. Ranking high in a keyword with search volume will not only increase the organic traffic of the relevant sites, but will also bring brand recognition up.
SEO is a whole of the works that stand for Search Engine Optimization. In general, SEO allows internet sites to become compliant with the ranking criteria of search engines. The sites rank high and reach their target audiences as a result of these works.
SEO works are a process that brings your site higher up in the ranks in the relevant keywords, without ads. SEO stands out with two types of works; one of which is On-Page SEO, and the other one is Off-Page SEO. SEO works brings internet sites success as a result of the correct execution of these two works. On-page SEO generally includes the mistakes within the site, while off-page SEO rather includes works that are done outside the site like backlinks and ads.
On-page SEO works consist of all technical and basic topics within the site. Correcting a mistake within the site usually relates to on-page SEO works. In SEO works, the priority is always the on-page SEO works. The success of the sites in SEO depends on the correctly performed on-page SEO works. The relevant internet sites are analyzed before starting the on-page SEO works. The mistakes or all procedures that have been done correctly are determined after this analysis. The search engine bots being able to scan the sites flawlessly depend on the correct running of the internet sites. Projects with multiple mistakes are unable to accomplish their desired rankings no matter what they do. As the Simur Digital team, we initially perform certain analyses of ours for the brands for which we start our SEO works. After these analyses and determinations, we start the on-page SEO works as per the goals and budgets of the brands.
Content quality reveals the value that an internet site attaches to the users. As is known, contents have become extremely important after Google’s Panda algorithm in 2011. Benefiting the users and giving them the information that they want is crucial for the rankings of a site. Google and the other search engines do not keep the internet sites that are of poor quality; that do not benefit the users and that create copied contents in the rankings after the algorithm update of 2011. Instead, SEO-friendly contents that respond to user requests rank high in the search engines.
Meta description is the first piece of information that the users see about a product, service or content. Therefore, it needs to be used in an interesting manner. It should also include the information that Google and the other search engine bots require. You should include your keywords that you use on your page and what the content is about in your meta descriptions. Many brands or sites with a large site size use their meta descriptions by taking a copy or a section of the content. But these procedures are in no way not supported by search engines. Using these types of descriptions harm the sites’ rankings and organic traffic.
Meta title directly affects the organic traffic and rankings of internet sites. In order for the users to perceive a product or a service on the search result page, the meta titles and descriptions need to be written correctly. People click and enter titles that grab their interest in their searches on Google. That is, having the H1s used on the sites in the meta titles do not draw the users’ attentions. Instead, it is recommended that phrases like the best, guide, tips, best selling are used before or after the title.
Keyword is the only factor that makes sure that the internet sites achieve their targeted organic traffic and users. Brands need a right keyword analysis to be visible for their target audiences in their respective sectors. Keyword analysis basically determines the relevant keyword’s monthly search volume, competition status and suitability to your site’s sector. The questions of how much monthly traffic could be obtained with the keywords that are found after the keyword analysis, and how long it would take to achieve the set goals are added to a report and presented to the brands.
Google and the users understand the topic of a content from its H tags. Correct title usage nowadays increases more and more each day. The guidelines written by especially Google and the other search engines lead these types of situations. H Tag should be used hierarchically, that is, consecutively on the sites. If the titles that you include in your contents have a subtopic, using them consecutively will properly steer the Google bots. This applies for the users as well, as is known, there is a difference of font between the H2 and H3 titles.
Using multimedia (images, videos, GIFs) in the contents is one of the indispensable factors of SEO. The multimedia elements like images and videos that are used in contents are a factor that directly affects the rate of leaving a site right away. When users enter a site, they look for a visual about the content that they are reading. The images and videos used on the sites must be related to the subject of the content. For example, if we are a blog site that explains shoe making, we should also include a video that explains how to make shoes in our content. In addition, while the images are uploaded in small sizes, their quality should be maintained.
Internal linking is a strategy that is used to steer users in the contents to another content. Users coming on to the site with internal linking spend more time on the relevant site and lower the rate of leaving right away. Linking with other contents on the site tells Google and the users that they link is related to the content. Thanks to internal linking, the users navigate on the site while Google scans the relevant link.
Mobile compatibility has become mandatory for internet sites today. With Google’s Mobilegeddon algorithm update and mobile-first indexing feature, it has become an obligation rather than a necessity for internet sites to be mobile compatible. As is known, use of mobile devices increases more and more each day. And that affects the high traffic from mobile devices. Users who are coming in from mobile not being able to easily navigate on the sites and then leaving them are perceived negatively by Google. Mobile sites are just as important for the search engines as they are for the users. Mobile compatibility is the way to the sites getting index fast and increasing their mobile traffic.
Sitemap is a tool that displays all links on internet sites. They are added to the management console of Google and the other search engines. Sitemap allows search engine bots to scan internet sites faster. Using sitemaps on internet sites does not affect the rankings of the sites. However, it does allow Google and the other search engines to scan the sites faster. Although it is not a ranking criterion, it is an essential factor that sites get index faster.
External links are those that internet sites link to another site. Links that are given outside are usually perceived as backlinks, so they are not that much preferred in our country. External links can be given as a reference to a content on the sites, or they are used to say look, you can learn this topic that is explained in the content better there. The Google bots look at the level of relevance of the contents and always rewards the linking site. Links that are given to dominant sites such as Wikipedia are perceived positively by Google.
Usually, off-page works start after the on-page SEO optimization process is finished. Off-page SEO is the most important factor that allows sites to rank high on Google and the other search engines. Basically, off-page SEO is the backlink works that come from outside the site and that are taken from different sites. Internet sites need off-page SEO in order to be recognized in the virtual world and thus rank high.
Off-page and on-page SEO represent the two different sides to the SEO works. It is not possible for the internet sites to succeed in rankings unless these two types of works are done correctly. Success will not come just by doing one of them right; both works should be equally optimized. Off-page SEO is the overbearing side in terms of the Google ranking factors. In order for an internet site to rank high, it should focus on off-page SEO works. However, it should also be noted that the on-page mistakes should be corrected and a flawless site should be built.
Backlinks are the brains of off-page SEO works. The internet sites will barely achieve their desired rankings unless the backlink works are done. Natural Links: Natural links are generally those that are given to the sites free of charge from another site. For example, Wikipedia includes the internet sites that it specifies as references at the bottom of the contents. Wikipedia does not charge the sites which it includes as references, it happens completely via natural means. Paid Links: Paid links are the types of links that are the most preferred in our days. People buy links to their own sites for a certain fee from high traffic and domineering sites. Although Google and the other search engines do not support it, it is still done to get ranks today. Automatically Created Links: These types of links are made with sites and programs. They are now known as Black Hat SEO and are not acknowledged by the search engines.
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