SEO
Seo Work

Seo Work

What is SEO Work?

SEO work is the kind of work that every individual or corporate site will need today. SEO is the optimization process for sites to rank higher in google and other search engines, and SEO work covers this process. Since Google is the most used search engine in our country, Google has always been the institution that determines the SEO criteria. Since Google is the most used search engine around the world, excluding Asian countries, it is accepted worldwide for determining SEO criteria.

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How is SEO Strategy Work Done?

We should examine the Istanbul SEO strategy work in two different subsections; it divides into On-Page SEO strategy and Off-Page SEO. The SEO works basically divide into hundreds of subsections within these two subsections. On-page SEO includes the works regarding the mistakes, content, meta description, code structure on your site, while the off-page SEO works mostly include the backlink works. The SEO analysis of the site is performed before starting the on-page and off-page SEO works. SEO analysis is the action to take to determine the mistakes that are causing the poor performance of your site in search engines, and the right works. The SEO analysis needs to be done accurately and extensively before starting the SEO works.
SEO Analysis

The SEO analysis is one of the steps that needs to be taken before starting the SEO works. Thanks to the SEO analysis, you can see the shortcomings of your site, your mistakes and errors. You can see all the shortcomings of your site with the SEO tools, or you can manually take actions as well.

On-Page Optimization

The works that are performed on the site are done to fit the users and search engine bots. All procedures from the mistakes in the site to poor quality content include the on-page SEO works. The SEO works begin after the analysis process by correcting the mistakes within the site. The backlink works, aka the off-page works, start after the correction of these mistakes.
Robots.txt

Your site needs a robots.txt file in order to be scanned as per your request. Thanks to robots.txt, you can state which page of your site will not be scanned or indexed by the search engine bots. You can find out whether your site has a robots.txt file with the domain.com/robots.txt link. If you do not have the file in question on your site, you should use it to become search engine-friendly.

Sitemap

In order for Google and the other search engines to be able to scan your site faster, they need a sitemap. Having every content that is added to your site be on your sitemap makes things easy for the search engine bots as much as possible. Thanks to the sitemap, the search engine bots can detect and scan the newly added and updated contents. If your sitemap does not update with every content that you add to your site, you should update your sitemap. If you are using a Wordpress substructure, you can use the up-to-date sitemaps with SEO extensions.
Canonical URL

Having pages on your site with the same content but different URLs is perceived as copies by search engines. You should know that when search engine bots find a copy issue on your site, they will have a negative point of view on you. In order to resolve the copy issue, you should take care of it by adding the Canonical URL tag on your relevant page. For instance, let’s assume that there are two copy pages, we can tell that our first is the copy and the other page is the true page thanks to the Canonical tag. Thus, the search engine bots scan the right page and prevent the copy issue.

Image optimization

With the extremely increasing use of mobile devices recently, the traffic from mobile devices is unpredictably big. So, Google and the other search engines have developed an algorithm update called mobile compatibility. Mobile compatibility refers to users coming from mobile devices and easily navigating on your site. If your site does not have a mobile version, it will not be on the first page in search engine ranks. Google uses different rankings for desktop and mobile, depending on the users’ experiences. Therefore, you should make sure that your site is mobile compatible.
Mobile Compatibility

With the extremely increasing use of mobile devices recently, the traffic from mobile devices is unpredictably big. So, Google and the other search engines have developed an algorithm update called mobile compatibility. Mobile compatibility refers to users coming from mobile devices and easily navigating on your site. If your site does not have a mobile version, it will not be on the first page in search engine ranks. Google uses different rankings for desktop and mobile, depending on the users’ experiences. Therefore, you should make sure that your site is mobile compatible.

Site Speed

Site speed is a must within user experience. Today’s users want to get to the information they are looking for instantly on search engines. Having a slow site speed will cause the users who come on your site to leave right away and go for your rivals. If you have a site that loads in 3 seconds or more, you should perform your site speed optimizations.
Design

Design is one of the topics that a site should focus on the most. Your site should be coded in line with the criteria of Google and the other search engines, or should be purchased ready. Search engines see the sites that do not have a clean code structure and that give the users from different devices a hard time to be harmful. The design that you will pick or code for your site should be in line with the search engine rules. Users from different devices being able to easily read your contents and navigate is the most important factor. You must absolutely check all properties when you pick any ready-made designs for your site.

H Tags

H tags is a system that is found in the contents and that create the header structure between H1-H6. There should be at least 1 H tag on each page on your site. Google understand the topic of a content from its H tags. Therefore, you should make sure to use H tags in your contents. In addition, if you are a site with long contents, you can help the users find the information that they want faster if you use H tags.
Meta Title and Description

Meta title and description include the information about your site in the search results. The users firstly read the meta title and the description before entering a site about the things they are looking for. If you want to get hits with your meta titles, you should have your target keyword in your headers; and also using qualifiers that might grab the attention of the users will also affect your organic traffic. As for meta description, it acts as a text that contains summarized information on your page. The users enter the site where they want to enter by reading this information. You should make sure to create texts in your descriptions to draw the attention of the users in addition to the word that you target.

Content

In order for the internet sites to rank high in search engines, they should have content that is of quality and that benefits the user. The user coming on your site should not be getting bored of the content and leave when they read the contents. The content’s manner of expression and its benefit are crucial for the users.
Off-Page SEO

The most important part of the SEO works to get higher rankings are off-page SEO works. With off-page SEO works, it is possible for your site to rank high but it does only if it is done right.

Backlink

As is known, backlink is one of the rare factors to affect the rankings of the internet sites directly. Getting too many links in a backlink work will damage your site more than it benefits it. Google now cares about quality, authenticity and the works of links from places about your site in the backlink works. You can get introduction letters, blogs, forums, glossaries, videos, Q & As and social media backlink types, depending on your site’s category. The backlinks that you get from quality places that are relevant with your site’s category will have a positive effect on your rankings.

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Search Terms Average Monthly Searches

Flower		165.000
Coffee		74.000
Chocolate		74.000
Teeth Whitening		60.500
Gift		60.500
Gift Box		60.500
Macaron		60.500
Hosting		27.100
Liposuction		18.100
Botox		9.990

Monthly Search Volume

In the Left 10 Words 610.100
Keywords We Put On The First Page 3.789.000

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Seo Work

What is SEO Work?

How is SEO Strategy Work Done?

SEO Analysis

On-Page Optimization

Robots.txt

Sitemap

Canonical URL

Image optimization

Mobile Compatibility

Site Speed

Design

H Tags

Meta Title and Description

Content

Off-Page SEO

Backlink

Our Pride Painting!

What are you still waiting for? Contact us!

Get an SEO quote!